Spiderwire
It’s hard to believe a brand that has become as prized and sought-after as Spiderwire originated just over a decade ago. But that kind of brand success is what happens when you put a killer new product in the hands of anglers who see it immediately perform as advertised – and then some.
The Spider brand was spawned in the labs of a California company called Safariland, a high-end manufacturer of – not fishing equipment – but law enforcement equipment. Working with high-tech synthetics to produce bullet-proof vests, the Safariland research team headed by Neale Perkins and Scott O’Brien discovered that the gel-spun polyethylene fibers used in the vests were ideal for a wide range of applications. One cool application was an amazing, super-strong fishing line, the likes of which hadn’t ever been seen in the sport before. After rigorous researching and in-depth testing of various formulations of the product, the team struck on the construction that became known as Spiderwire – and it was nothing less than the strongest, thinnest, most sensitive fishing line in the world.
With notions of bullet-proof performance and images of black widow spiders firmly in mind, aggressive anglers took to the product like predator to prey – which is exactly what Spiderwire helps you accomplish on the water. With Spiderwire, you’re armed for the take-no-prisoners battle, and ready for the fish to strike. And they don’t get away.
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